title: "What Is a Campaign Audit?" description: "A campaign audit checks your tracking setup and campaign health across all connected platforms. Learn what Campaignly audits, how it works, and what to expect from your first audit." section: help category: audit tags: [audit, campaign-audit, tracking, ga4, google-ads] seoKeyword: "marketing campaign audit" lastUpdated: 2026-04-12 author: Campaignly Team readTime: 5 featured: true relatedArticles:
- audit/running-your-first-audit
- audit/understanding-audit-results
- integrations/integrations-overview schema: article
What Is a Campaign Audit?
A campaign audit in Campaignly is an automated health check across all the platforms connected to a campaign. It looks at your tracking setup, ad account configuration, analytics implementation, and local SEO signals — then surfaces what's working, what's broken, and what needs improvement.
Audits are generated in seconds and updated each time you re-run them.
What Does an Audit Check?
Campaignly breaks audits into four categories:
Website
Checks your site's basic technical setup — meta tags, page titles, canonical URLs, structured data, page speed signals, and crawlability. Confirms that your tracking tags (GA4, Google Ads, Meta Pixel) are actually firing.
Analytics
Audits your GA4 property — is it installed correctly? Are goals/conversions configured? Are GA4 and Google Ads linked? Is the data flowing correctly?
Advertising
Reviews your Google Ads or Meta Ads account — campaign structure, conversion tracking, budget pacing, quality score signals, and audience setup.
Local SEO
Checks your Google Business Profile completeness, local citation consistency (NAP: Name, Address, Phone), and review presence.
How Are Audit Results Shown?
Each check is displayed as an audit card with one of three statuses:
- Pass — this item is set up correctly
- Warning — this item needs attention but isn't critical
- Fail — this item is broken and should be fixed immediately
Cards are grouped by category (Website, Analytics, Advertising, Local SEO) so you can work through one area at a time.
What Platforms Need to Be Connected?
To get a full audit, connect:
- Google (for GA4, Google Ads, Google Search Console audits)
- Meta (for Facebook/Instagram Ads audits)
You can still run a partial audit with only some platforms connected — unconnected platforms show as "Out of scope" rather than failing.
See Connecting Google and Connecting Meta to get set up.
How Often Should I Run an Audit?
Run an audit:
- When you onboard a new client (to establish a baseline)
- After making significant changes to a campaign or tracking setup
- Monthly, as part of your regular reporting cycle
Campaignly stores your audit history so you can compare results over time.