What is a campaign audit?

A campaign audit in Campaignly analyzes your active campaigns and surfaces performance gaps, optimization opportunities, and compliance issues. It's your quality control checkpoint — think of it as a health check before you go live or scale spend.

The audit reviews elements like audience targeting, creative performance, budget allocation, and messaging consistency. You'll get a report with flagged issues and actionable recommendations.

When to run an audit

Run an audit:

• Before launching a new campaign to catch problems early
• On existing campaigns every 2–4 weeks
• Before increasing budget on a campaign
• When performance drops unexpectedly
• Before pausing or archiving campaigns (to document what worked)

How to run your first audit

Step 1: Open the Audits section

1. In Campaignly, go to Audits from the main menu.
2. Click New Audit in the top right.

Step 2: Select which campaigns to audit

You have two options:

• Single campaign: Choose one campaign to focus on detailed results.
• Multiple campaigns: Select 2–10 campaigns at once to compare performance across them.

Click the checkboxes next to campaign names. You can search by campaign name if you have many active campaigns.

Step 3: Choose audit focus areas (optional)

Select which elements you want audited:

• Targeting & Audience — Checks audience overlap, size validation, and segmentation logic.
• Creative & Messaging — Flags weak ad copy, image issues, and inconsistent branding.
• Performance Metrics — Compares CTR, conversion rate, and CPC against industry benchmarks.
• Budget & Pacing — Identifies overspend, underspend, or uneven daily distribution.
• Compliance — Checks for restricted keywords, policy violations, and disclosure requirements.

If you're unsure, leave all selected — audits are fast.

Step 4: Run the audit

Click Run Audit. Campaignly scans your campaign data and generates a report in 30–90 seconds depending on data volume.

Reading your audit report

Your report shows:

• Critical Issues (red) — Fix these immediately. Examples: policy violations, budget misconfiguration.
• Warnings (yellow) — Address within the next week. Examples: low CTR, audience size too small.
• Suggestions (blue) — Nice-to-haves that could improve performance.

Each flagged item includes a reason and a recommended fix. Click into any issue to see affected campaigns and suggested actions.

What to do next

1. Prioritize critical issues first. Fix policy violations and budget problems before anything else.
2. Batch fixes where possible. If multiple campaigns have the same issue, fix them together.
3. Test recommendations on one campaign. Before rolling changes across all campaigns, validate on a single one first.
4. Export or share the report. Click Export as PDF to share findings with your team or clients.
5. Schedule a follow-up audit. Run another audit in 2 weeks to track improvements.

Important notes

• Audits analyze the last 30 days of campaign data by default. You can adjust this in audit settings.
• Historical data from paused campaigns doesn't audit — only active and recently ended campaigns are included.
• Some suggestions depend on your platform (Google Ads, Meta, etc.). Irrelevant recommendations won't appear.