Overview

Google Analytics 4 (GA4) integration lets you pull analytics data directly into Campaignly for audits, reporting, and campaign performance analysis. Once connected, you'll see key metrics without leaving the platform.

What you can do

• View traffic, conversions, and user behavior data in Campaignly reports
• Run analytics audits to identify tracking issues or gaps
• Compare campaign performance across channels
• Export analytics data alongside your marketing metrics

Requirements

Before connecting GA4, you'll need:

• Access to the GA4 property you want to connect
• Editor or Administrator role in that GA4 account (read-only access won't work)
• A Campaignly account with appropriate permissions

Connect GA4 to Campaignly

Step 1: Start the connection

1. In Campaignly, go to Integrations → Analytics.
2. Find Google Analytics 4 and click Connect.
3. You'll be directed to Google's login page.

Step 2: Authenticate with Google

1. Sign in with the Google account that has access to your GA4 property.
2. Review the permissions Campaignly is requesting (data read access only).
3. Click Allow to authorize the connection.

Step 3: Select your GA4 property

1. You'll see a list of available GA4 properties.
2. Select the property you want to connect.
3. Click Confirm.

Step 4: Verify the connection

You'll be returned to Campaignly. A green checkmark indicates the connection is active. You can now pull GA4 data into reports and audits.

Using GA4 data in Campaignly

Once connected, you can:

• Build reports that include GA4 metrics (sessions, users, conversions, etc.)
• Run analytics audits to check tracking implementation
• Add GA4 dimensions to segment your campaign data

Data syncs automatically, though some reports may take a few minutes to populate.

Disconnect or switch properties

Need to reconnect to a different GA4 property?

1. Go to Integrations → Analytics.
2. Find Google Analytics 4 and click Manage.
3. Select Disconnect or Switch Property.
4. Follow the authentication steps again.

Troubleshooting

Connection fails after clicking Allow
Check that your Google account has Editor or Admin access to the GA4 property. Read-only roles aren't supported.

Data isn't appearing in reports

• Verify GA4 is actively tracking your site (check real-time data in GA4 itself).
• Allow 24–48 hours for historical data to sync fully.
• Re-authenticate if the connection is older than 6 months.

"Property not found" error
Make sure you're selecting a GA4 property, not a Universal Analytics property. Campaignly only supports GA4.

Need help?

If you run into issues, contact support with your Campaignly account email and the GA4 property ID (starts with "G-"). We'll investigate the connection from our end.