What is a Website Audit?
A website audit scans your client's site for common technical, SEO, and performance issues that affect search rankings and user experience. Think of it as a health checkup for their website.
Campaignly checks 50+ factors across several categories. Each finding gets a status — pass, warning, or fail — so you know which issues to prioritize.
How to Run an Audit
- Go to the Audit section in your campaign
- Enter the client's website URL
- Click Start Audit
- Wait for the scan to complete (usually 2–5 minutes depending on site size)
- Review results organized by category
The audit runs a fresh scan each time. Results aren't cached — you're always getting current data.
Understanding the Results
Performance
Checks page load speed, image optimization, and server response times. Slow sites rank lower and lose visitors.
What to watch: If First Contentful Paint is over 3 seconds or Cumulative Layout Shift is high, recommend optimizing images, enabling compression, and upgrading hosting if needed.
Mobile Friendliness
Verifies the site works on phones and tablets. Google prioritizes mobile-friendly sites in search results.
What to watch: Issues like unclickable buttons or text too small to read. These directly hurt mobile rankings.
SEO Basics
Scans for missing or broken meta tags, duplicate content, XML sitemaps, and heading structure.
What to watch: Missing meta descriptions are an easy win — add them and you'll see a ranking boost. Duplicate title tags should be fixed immediately.
Security
Checks for SSL certificates (HTTPS), outdated software, and security headers.
What to watch: Any site without HTTPS will get flagged. This is non-negotiable — Google marks sites as unsafe and Chrome warns visitors.
Accessibility
Tests for issues that make the site hard to use for people with disabilities (missing alt text, poor color contrast, keyboard navigation problems).
What to watch: Missing alt text on images. It's easy to fix and improves both accessibility and image SEO.
Links & Redirects
Finds broken internal links, external links that point to dead pages, and problematic redirects.
What to watch: Chains of redirects (page A → B → C) slow down load times. Also check for redirect loops that confuse search engines.
Important Notes
- Audits don't check logged-in areas — the scanner only sees what's publicly visible
- Large sites may timeout — if a site has 10,000+ pages, the audit checks a representative sample
- Results take a few minutes — the scanner needs time to crawl and test each element
- Share findings with clients — export the report and use it to justify SEO and UX improvements
Next Steps
Once you've run an audit, use the results to:
- Identify quick wins (broken links, missing meta descriptions)
- Plan bigger improvements (mobile redesign, performance optimization)
- Show clients what's holding their rankings back
- Track progress by re-auditing after changes