What the Local SEO Audit checks
The Local SEO Audit section analyzes the key factors that affect how your business appears in local search results. It examines three critical areas: your Google Business Profile, business citations across the web, and customer reviews. Think of it as a health check for your local online presence.
The audit identifies gaps and issues that could be holding you back from ranking higher in your area. You get a clear priority list of what to fix first.
Google Business Profile
This section checks your Google Business Profile (GBP) setup and completeness.
The audit verifies:
- Profile is claimed and verified
- All key information is filled out (address, phone, hours, categories)
- Business name matches your actual business
- Photos are present and recent
- Website URL is correct and working
- Service areas are defined (if applicable)
Why it matters: Google prioritizes complete, verified profiles. An incomplete profile tanks your visibility in local search and Google Maps.
Citations
A citation is any online mention of your business name, address, and phone number (NAP). This includes directories, review sites, social platforms, and industry-specific listings.
The audit checks:
- How many citations you have across major directories
- Whether your NAP is consistent everywhere
- Which high-authority directories are missing your business
- Citation quality and authority
Why it matters: Consistent citations across trusted directories signal to Google that your business is real and established. Inconsistencies (like a different phone number on Yelp vs. your website) confuse search algorithms and hurt rankings.
Reviews
The audit pulls data on your review presence and activity.
The audit shows:
- Total review count across platforms
- Average rating
- Which platforms have reviews (Google, Yelp, industry sites, etc.)
- How recently you've received reviews
- Your review response rate
Why it matters: Reviews are a ranking factor. Businesses with more reviews and higher ratings rank better locally. Regular, recent reviews also signal that your business is active and trustworthy.
How to use the audit results
- Check the priority section — Campaignly highlights your biggest issues first.
- Fix Google Business Profile gaps — Complete or update any missing information.
- Build consistent citations — Add your business to major directories where you're missing.
- Encourage reviews — Ask customers to leave reviews on Google and other platforms.
- Respond to reviews — Engage with both positive and negative feedback.
Important notes
- Updates take time — Google doesn't index changes immediately. Allow 1–2 weeks for GBP updates and 4–6 weeks for citation changes to show in rankings.
- NAP consistency is critical — Use the exact same business name, address, and phone number everywhere. Small variations (like "Inc." vs. "Inc") count as inconsistencies.
- Service area vs. physical location — If you serve customers outside your physical location, set a service area in your GBP. Don't create multiple listings for different service areas.
Run the audit every quarter to catch new issues and track your progress over time.