Understanding Audit Card Types

Campaignly's audit cards check your campaigns against best practices and common issues. Each card type flags a specific problem area. Use this reference to understand what each card checks and how to fix it.

Performance Cards

Missing Analytics Setup Checks whether your campaign has Google Analytics or tracking parameters configured. Without this, you can't measure campaign performance.

• What to do: Add a tracking ID or set up UTM parameters before launching.

No Conversion Tracking Flags campaigns without a defined conversion goal or tracking pixel.

• What to do: Specify what action counts as a conversion (purchase, signup, form submission, etc.).

Low Historical Performance Appears when your campaign's click-through rate (CTR) or conversion rate falls below industry benchmarks for your channel and audience.

• What to do: Review ad copy, targeting, and bid strategy. Consider A/B testing different creative.

Content Cards

Missing Ad Copy Detects when your ad or email lacks body text or has only a headline.

• What to do: Write clear, compelling copy that explains your offer and includes a call-to-action.

Weak Call-to-Action Triggers when your CTA is vague, missing, or doesn't match your campaign goal.

• What to do: Use specific, action-oriented language ("Shop Now," "Learn More," "Sign Up").

No Visual Assets Warns that your campaign has no images, video, or design elements.

• What to do: Upload at least one visual asset. Test multiple creative options.

Broken Links Detects URLs that return 404 errors or redirect unexpectedly.

• What to do: Verify all landing page URLs are live and accessible before launching.

Audience & Targeting Cards

Audience Too Broad Appears when your audience segment lacks sufficient targeting parameters (interests, demographics, behaviors).

• What to do: Add 2–3 targeting filters to narrow your audience and improve relevance.

Audience Too Narrow Flags when your targeting is so specific that your potential reach is very small.

• What to do: Broaden targeting by removing restrictive filters or expanding demographic ranges.

High Audience Overlap Detects when multiple audiences in the same campaign share significant overlap (usually >30%).

• What to do: Refine audience segments so each targets a distinct group. This prevents wasted spend.

No Audience Selected Warns that the campaign has no audience or targeting rules applied.

• What to do: Define at least one audience segment before launching.

Budget & Scheduling Cards

No Budget Set Indicates the campaign lacks a daily or lifetime budget allocation.

• What to do: Set a budget and confirm it aligns with your goals and timeline.

Very Low Budget Triggers when your daily budget is below platform minimums or too low to reach your audience meaningfully.

• What to do: Increase budget or adjust timeline to extend the campaign duration.

No End Date Warns that your campaign is set to run indefinitely.

• What to do: Set an explicit end date to control spend and ensure timely performance review.

Compliance Cards

Missing Disclosures Detects campaigns missing required disclaimers (e.g., "Ad," "Sponsored," legal disclaimers).

• What to do: Add required disclosure language per platform and regulation guidelines.

Potential Compliance Issue Appears when copy contains claims or language that may violate advertising standards.

• What to do: Review claims for accuracy and add supporting evidence or adjust wording.

Using Audit Cards

Cards appear in your campaign dashboard under the Audit tab. Not all cards apply to every campaign type—email campaigns won't show platform-specific targeting cards, for example. Review cards before launch, but prioritize red (critical) cards first, then yellow (warnings).