What the Analytics Audit does

The Analytics Audit checks your Google Analytics 4 (GA4) setup for common configuration issues, goal tracking problems, and data quality gaps. It scans your GA4 property and flags settings that might prevent you from capturing accurate campaign performance data.

Think of it as a health check for your analytics. It identifies problems before bad data gets baked into your reporting.

What gets checked

GA4 configuration

• Property and stream setup validity
• Event tracking implementation
• User ID settings
• Data retention policies
• Conversion tracking enablement

Goal and conversion tracking

• Goals properly mapped to GA4 events
• Conversion events are firing
• Goal value settings (if applicable)
• E-commerce tracking configuration

Data accuracy

• Missing or duplicate tracking codes
• Filtering issues (internal traffic, spam)
• Event naming inconsistencies
• Data import problems
• Cross-domain tracking setup

How to run an audit

1. Open the Audit section in Campaignly.
2. Select Analytics Audit from the audit type menu.
3. Choose the GA4 property you want to check from the dropdown.
4. Click Run Audit.

Campaignly connects to your GA4 account and scans the configuration. This takes 2–5 minutes depending on your account complexity.

Reading audit results

Results appear as a list of findings organized by severity:

• Critical: Breaks tracking or prevents goal conversion logging. Fix these first.
• Warning: Causes data gaps or inaccuracy. Address these before analyzing campaign results.
• Info: Suggests optimization or best practice improvements. Lower priority.

Each finding includes:

• What's wrong — the specific issue
• Why it matters — how it affects your data
• How to fix it — actionable steps (usually with a link to GA4 settings)

Important notes

Permission requirements: You must have Editor access to the GA4 property in Google Analytics. Campaignly can't audit properties you can only view.

Timing: Run an audit after major setup changes (adding new goals, installing tracking code, setting up conversions). Re-audit monthly to catch drift.

GA4 vs. Universal Analytics: This audit only works with GA4 properties. If you're still using Universal Analytics, migrate to GA4 first.

Events take time to appear: New events need 24–48 hours to show in GA4. If an audit flags "event not firing," wait a day before troubleshooting.

Next steps after an audit

1. Fix critical issues first—they're blocking accurate data collection.
2. Document which goals map to which campaigns in Campaignly.
3. Set up alerts in GA4 for anomalies in future campaign tracking.
4. Schedule quarterly audits to stay on top of configuration drift.