What is the Advertising Audit?

The Advertising Audit section reviews your active Google Ads and Meta Ads campaigns for common configuration issues, performance gaps, and missed optimization opportunities. It acts like a health check—flagging problems before they cost you money or conversions.

Think of it as a second set of eyes on your campaigns. It catches things like missing conversion tracking, poorly configured audiences, and budget settings that might hold you back.

What Gets Checked

Google Ads

• Conversion tracking — Whether conversion tags are properly installed and firing
• Campaign settings — Budget allocation, bidding strategy, and device targeting
• Ad extensions — Missing sitelink, callout, or structured snippet extensions
• Quality Score indicators — Issues that might be dragging down your Quality Score
• Search keywords — Negative keywords and broad match keywords that might waste budget
• Landing page experience — Broken links, slow pages, or mobile usability problems

Meta Ads

• Pixel installation — Whether your Meta Pixel is correctly placed and active
• Audience setup — Overly broad or too narrow audience targeting
• Campaign objective alignment — Whether your objective matches your actual goal
• Ad creative — Missing alt text, low-quality images, or unclear copy
• Budget and schedule — Unusual spending patterns or paused campaigns
• Conversion events — Missing or misconfigured conversion tracking events

How to Use the Audit

1. Navigate to the Audit section in your Campaignly dashboard.
2. Select the platform you want to review: Google Ads or Meta Ads.
3. Choose a specific campaign or review all active campaigns.
4. Review the flagged issues, organized by severity (Critical, Warning, Info).
5. Click into each issue to see the specific problem and recommended fix.
6. Take action directly in your ads platform, then refresh the audit to confirm.

Important Notes

Manual review required — The audit identifies issues based on platform data and best practices, but you'll still need to verify changes in your actual Google Ads or Meta Ads account.

Real-time limitations — Some checks run on cached data and refresh every 24 hours. Very recent changes might not show up immediately.

No campaign pausing — The audit only flags issues—it never pauses campaigns or makes changes automatically.

Historical data — The audit reviews current and recent campaign performance. Very old campaigns might have limited data to analyze.

What Happens Next?

Once you fix an issue in your ads platform, the audit won't automatically update. Use the refresh button to re-scan your campaigns and confirm the problem is resolved.