Local Marketing7 min readUpdated April 12, 2026

title: "NAP Consistency: Why It Matters" description: "What NAP (Name, Address, Phone) consistency is, why it affects local SEO, and how to fix inconsistencies." section: guides category: local-marketing tags: [local-marketing, marketing, guide] seoKeyword: "NAP consistency local SEO" lastUpdated: 2026-04-12 author: Campaignly Team readTime: 7 featured: false schema: article

NAP Consistency: Why It Matters

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