title: "Setting Up Goals in GA4" description: "How to create conversion events in GA4 — the GA4 equivalent of goals in Universal Analytics." section: guides category: analytics tags: [analytics, marketing, guide] seoKeyword: "GA4 goals setup" lastUpdated: 2026-04-12 author: Campaignly Team readTime: 7 featured: false schema: article

Setting Up Goals in GA4

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