title: "GA4 vs Universal Analytics: Key Differences" description: "What changed in the move from Universal Analytics to GA4 — and what you need to know to work with GA4 effectively." section: guides category: analytics tags: [analytics, marketing, guide] seoKeyword: "GA4 vs Universal Analytics" lastUpdated: 2026-04-12 author: Campaignly Team readTime: 7 featured: false schema: article

GA4 vs Universal Analytics: Key Differences

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