title: "Why Your GA4 Numbers Don't Match Google Ads" description: "The most common reasons GA4 and Google Ads show different conversion numbers — and how to reconcile them." section: blog category: blog tags: [blog, tips] seoKeyword: "" lastUpdated: 2026-04-12 author: Campaignly Team readTime: 6 featured: false schema: article

Why Your GA4 Numbers Don't Match Google Ads

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